Zoo Entertainment Launches IndiePub Games

Digital Strategy Connects Zoo with Aspiring Designers and Gamers, Worldwide

 
Zoo Entertainment, Inc. (ZOOED), a leading developer and marketer of interactive entertainment software, today announced the launch of its innovative content creation site, indiePub Games (www.indiepubgames.com), an online community for independent game developers, casual gamers and video game enthusiasts.
 
indiePub Games attracts developers from all over the world and provides them a mechanism for bringing their games to market through Zoo’s powerful distribution channels. Moreover, Zoo supports the developer by providing capital and resources to convert their games to operate on multiple platforms such as Nintendo DS™, Playstation®Network, iPhone® and others. indiePub Games also provides gamers a robust global community where they can play the latest in innovative independent games and become part of the development process.
 
At indiePub Games, gamers help co-develop new games by providing creative input, rating games, and participating in development discussions. The community gives everyday consumers the opportunity to participate in a unique “crowd sourcing” model for developing and refining games and game ideas that establishes relevance and marketability of new intellectual property. Through their participation, gamers can earn points, and in turn, be entered into promotions and sweepstakes with prizes ranging from console games and peripherals to an Apple iPad™  to a flat panel 3D television. indiePub also holds contests where developers can win significant cash prizes, publishing deals and community recognition.
 
“While other companies talk about supporting the indie community, Zoo is getting the job done,” said Mark Seremet, CEO of Zoo Entertainment. “We are currently running our third contest for developers – this time with a grand cash prize of $100,000. Additionally, two of our prior winners – Storm and Auditorium – will make their way to a multiplatform release later this year.
 
“As a former developer myself, I wanted to create a platform that would be a win for both developers and Zoo alike,” added Seremet. “Developers get marketing and financial support and Zoo gets access to truly innovative games, which increase the overall value we bring to our consumers. And because these games are generally not enormous files, we can distribute them digitally enabling us to generate higher margins and profits for our shareholders. Most importantly, we do all of this in a transparent, fair way so that the equation works for developers, gamers and Zoo.”
 
As part of its official launch, indiePub Games kicked off its third Independent Game Developer Competition this month, which asks independent developers to submit their new and unique games for the chance to win the grand prize of $100,000 and a worldwide, multi-platform publishing contract. Other cash prizes will be awarded to the developers whose games are recognized by the indiePub community. To see a recent video clip of Mr. Seremet discussing his vision for indiePub Games and its game designers and players, go to: http://www.indiepubgames.com/news/industry-insider-mark-seremet.
 
About indiePub Games
 
indiePub Games is an online community for independent game developers, casual gamers and game enthusiasts. indiePub offers a platform for independent game developers to actively collaborate with others on their game concepts and prototypes. Developers that submit games have the potential to see their titles published on Nintendo Wii™ and DS™, Sony Playstation® and Xbox®. indiePub is also a destination for casual gamers to play and participate in the game creation process. indiePub Games is sponsored by Zoo Publishing, Inc., a wholly-owned subsidiary of Zoo Games, Inc., which is a wholly owned subsidiary of Zoo Entertainment, Inc. For more information, please visit www.indiepubgames.com.
 
About Zoo Entertainment Inc.
 
As a leader in the high growth, casual gaming sector, Zoo Entertainment, Inc. licenses, develops and publishes a wide variety of casual and family-friendly video games for the Nintendo Wii™, Nintendo DS™, Sony Playstation®, Sony PlayStation® Portable, Sony PlayStation® Network, iPhone®, and PC platforms through the company’s wholly owned subsidiaries, Zoo Games, Inc. and Zoo Publishing, Inc. Founded in 2007, Zoo Entertainment is based in Cincinnati, Ohio.
 
Led by a team of veteran industry executives, Zoo Entertainment has a diverse and growing library of nearly 100 high-value interactive game titles in a variety of categories including game show, racing, childrens’, simulation, and shooter. The company’s portfolio approach to product development drives its powerful and diversified content library, thereby mitigating operational risk. Zoo Entertainment has a well-established distribution network and sells its products to national and regional retailers, specialty retailers and video game rental outlets. The company also has licensing relationships with many widely respected brands. With its innovative content creation site, indiePubGames.com, Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. For more information, please visit www.zoogamesinc.com.
 
Forward-Looking Statements
 
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Entertainment is engaged; demand for the products and services that Zoo Entertainment provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.
 
Investor Contacts:
 
Moira Conlon
Financial Profiles, Inc.
Telephone: 310-478-2700 x11
 
Tricia Ross
Financial Profiles, Inc.
Telephone: 916-939-7285
 
Press Contact:
 
Dennis Chacon
Telephone: 513-824-8297
 
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